In the Ad Experience Report program, Google will provide guidance for advertisers and site owners about better advertising.
The move taken by Google is part of Google's participation in the Coalition for Better Ads organization, which aims to encourage the advertising industry to make much better advertising content and take note of user convenience.
With so counted February 15, 2018 Google will closely monitor every ad that appears in the Chrome browser. If any ads are in violation then Google will immediately block the ad and create a report to the ad provider.